Appleton Greene & Co Global 1

Appleton Greene & Co Global – Creating business growth strategies that increase revenue capabilities

CLICK HERE

Business Intelligence by Appleton Greene & Co Global – Washington DC Amsterdam Hyderabad Berlin Toronto Consultancy Consumer Goods Defense Logistics

The reason many companies never reach their full potential and thus never provide the best return to its stakeholders is that the business is incapable of effectively producing higher revenues, which can be solved by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to increase its sales activities to reach its profit goals, when in fact it cannot effectively produce the required revenue. The result of just focusing on increasing sales could actually reduce profits, increase costs, hurt customer satisfaction and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. – Appleton Greene & Co Global


Appleton Greene & Co Global 2

Increasing business capacity in order to reach established business goals

Appleton Greene & Co Global – In order for any business to reach its full potential it must first know what it wants to accomplish. After this is established the next step is to set a series of goals. Once goals are established the business then needs to focus on reaching these goals, which can be accomplished by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to cut costs in order to reach its profit goals, when in fact it cannot effectively fund its operations. The result of just focusing on reducing costs could actually reduce profits, hurt customer relations and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. Appleton Greene & Co Global


Appleton Greene & Co Global 3

Developing methods that continually and incrementally increase business capacity

Appleton Greene & Co Global – Every business is a dynamic organization. The changes and improvements made yesterday may or may not work for what is needed today. Therefore, it is imperative that business leaders continually know what their companies need in order to meet their business objectives. This can be accomplished by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to increase its financing ability to reach its profit goals, when in fact it cannot effectively utilize additional financial resources. The result of just focusing on increasing its financing ability could actually reduce profits, increase costs, hurt customer satisfaction and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. Appleton Greene & Co Global


Appleton Greene & Co Global 4

Establishing processes that ensure improving and sustainable profit margins

Appleton Greene & Co Global – Companies can grow their profits by increasing revenue, decreasing costs or both. However, simply increasing revenue could actually have negative impact on profits and simply decreasing costs may only have a short term impact on profits. The goal for any business should be to create sustainable long term improvements, which can be accomplished by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to increase its sales activities to reach its profit goals, when in fact it cannot effectively produce the required revenue. The result of just focusing on increasing sales could actually reduce profits, increase costs, hurt customer satisfaction and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. To learn more please go to https://www.appletongreene.com/acs-business-optimization. Appleton Greene & Co Global


Appleton Greene & Co Global 5

Creating processes that reduce cycle time and increase cash flow

Appleton Greene & Co Global – Cash is king and profits do not necessary produce positive cash flow. Companies can survive short term without profits but cannot survive without adequate cash. The trick is to bring cash in faster than cash is being spent. Having the right business capacity greatly affects this and can be accomplished by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to cut costs in order to reach its profit goals, when in fact it cannot effectively fund its operations. The result of just focusing on reducing costs could actually reduce profits, hurt customer relations and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. To learn more please go to https://www.appletongreene.com/acs-business-optimization. Appleton Greene & Co Global


Appleton Greene & Co Global 6

Ensuring that the right problems are being successfully worked on

Appleton Greene & Co Global – Every business is faced with a multitude of problems that impact a company’s ability to maximize its performance. The challenge is to identify the problem that is the most critical and that when solved will give the most immediate improvement in performance. Every business needs a process to effectively do this, which can be accomplished by applying Business Optimization techniques. Every business can be pictured as three sections of pipe connected together. The first section is Sales, or the process of “getting the work”. The second section is Operations or the process of “doing the work”. The third section is Financial or the process of “funding the work”. The amount of business a section can support is defined as the diameter of that section of pipe. The challenge of any business is to identify and then increase the section with the smallest diameter. Once all the diameters are the same the business is “Optimized”. In order to maximize profits and cash flow or effectively grow a business all three sections must function in sync. For instance, a company might think it needs to increase its financing ability to reach its profit goals, when in fact it cannot effectively utilize additional financial resources. The result of just focusing on increasing its financing ability could actually reduce profits, increase costs, hurt customer satisfaction and retention, upset employees and increase turnover, increase management’s frustration, reduce quality, increase safety issues, accelerate financial concerns, and the list goes on. Business Optimization techniques can methodically increase a company’s revenue capability and profits while building a cohesive workforce and not disrupting existing business requirements. Appleton Greene & Co Global


Appleton Greene & Co Global Mr Erickson

Mr. Erickson MBHRM BSEE is an Accredited Senior Consultant (ASC) at Appleton Greene

Appleton Greene & Co Global – Mr Erickson is an approved Senior Consultant at Appleton Greene and he has experience in management, human resources and production. He has achieved a Master in Business Human Resource Management and a Bachelor of Science in Electrical Engineering. He has industry experience within the following sectors: Construction; Consultancy; Consumer Goods; Food & Beverage and Manufacturing. He has had commercial experience within the following countries: United States of America and Canada, or more specifically within the following cities: Minneapolis MN; Kansas City MO; Denver CO Salt Lake City UT and Edmonton AB. His personal achievements include: grew $12M business to $40M; implemented financial management control processes; trained founder to be CEO; reorganized operating departments improving throughput and established performance improvement processes. His service skills incorporate: business strategy; organizational development; business systems; leadership development and financial management. Appleton Greene & Co Global

To find further information about the Business Optimization service through Appleton Greene, please CLICK HERE.


20 Consulting Service Examples

Appleton Greene & Co

There are currently some 650 Accredited Consulting Services (ACS) provided by Appleton Greene worldwide. Here are 20 examples.

01. Business Administration
02. Business Development
03. Business Optimization
04. Crisis Management
05. Customer Development
06. Energy Management
07. Entrepreneurial Leadership
08. Investment Consulting
09. Marketing Optimization
10. Marketing Transformation
11. Process Excellence
12. Product Management
13. Risk Analysis
14. Soulful Leadership
15. Sustainable Development
16. Transitional Growth
17. Value Innovation
18. Retirement Planning
19. Change Strategy
20. Product Lifecycle

For further information about Appleton Greene, please CLICK HERE.
For further information about the Business Optimization service, please CLICK HERE.

Appleton Greene CLICK HERE.